To apply for one of the coveted places, entrants had to have graduated in 2010 or later and to have set up their business no more than 18 months ago. So far ( and a definate to continue), the event has been an amazing platform to support emerging talent AND offer the chance for super savvy brides and grooms to discover something new and unique for their big day.
The eight fledgling businesses chosen to exhibit at the Norwich fair are:
Norwich-based Sophie ColIins set up Sophie & Smith earlier this year, after
was a real lack of fashion related careers available in the city. ‘I felt it was
to exude luxury and creativity and hope to one day create job opportunities for
people like me who have a love of Norwich and a desire to design and create
Suffolk-born Clare Robinson established Love Blooms floristry after a career as
a fashion buyer in London where she now lives. She has clients in the capital
but also regularly travels back to East Anglia, particularly Norwich, to provide
she loves a working with an unusual brief and is currently inspired by the idea
of a mix of jewellery and floristry to create flowers that are actually worn on
|Jo Millington Photography|
Another local Norwich designer, Keeley Walsh creates a new kind of bouquet from
vintage, found and other striking buttons, beads and brooches, often with
sentimental meaning, creating a keepsake as well as a decorative piece. ‘ My
inspiration came from wanting a unique memorable bouquet at my own wedding,’
says Walsh. "Tired of looking at images of dull flowers, I tried for months to
create an amazing brooch bouquet from meaningful jewellery from relatives and
friends. Knowing that it would surely not only wow my guests as I walk down the
aisle but make them feel they were also a part of my day through their
She is a teacher of ICT and Business studies by day and bouquet maker by night.
5. Yew Swee Ling
Malaysian Chinese Yew Swee Ling is an international student who has just
completed her MA in Fashion and Norwich University College of the Arts, after
studying the subject in both China and Australia. Her work explores themes of
13th century smocking techniques and applying this to modern garments. She likes
to use lighter weight materials than traditionally used to create volumous
pieces, with a simple, romantic feel, a definite new take on bridal.
6. Mystic Magic
Ashley Pearce had always been told by his family that he had an amazing
imagination, and cut his ‘craft’ teeth at our county’s famous Fairyland
Trust. Following a life changing experience watching Phantom of the Opera, he
knew his calling was theatrical mask-making - which has lead onto him setting up
Mystical Magic, creating bespoke head pieces for the most daring of brides.
7. Michele Hartman Shoes
London College of Fashion graduate Hartman explores romance and luxury for the
themes of her collections, with the shoes made from an Italian satin which can
be dyed to whatever colour the bride wishes – ideal for pairing with her dress.
There are accessories to match the shoes or Michele will help you to design
something personal for your special day.
8. Melissa Morgan Designs
North Norfolk’s Melissa Morgan began making vintage inspired pieces little over
a year a go. She sources antique jewellery to create en trend bridal head wear –
pieces that are deco-inspired but to be worn in a modern way. She creates each piece from hand ,
Our fabulous Norwich judges are:-
- Emma Harrowing, Fashion Editor EDP
- Anne Moore, owner of Antidote, handmade and vintage fashion boutique