Wednesday 3 October 2012

LET'S HEAR IT FOR THE BOYS! - Meet our fashion show Groom's stylist and style consultant Sammy Aki

New groom's stylist on the block, Sammy Aki's resume reads like a who's who of the coolest menswear tailors, designers and retailers. From a young age, Aki developed her interest for Menswear, which saw her start off as a Luxury Men's style consultant for a number of flagship stores including Harvey Nichols, Harrods, Reiss, Thomas Pink and Topshop. After completing her BA in Spanish and Management she worked in the fashion teams at Esquire and Drapers, which led to a career as a freelance stylist, working on advertising campaigns, fashion shows and music videos.

In 2008 Aki joined Kilgour Savile Row and produced the RTW collections developing her technical understanding of fabric and garment construction. After Kilgour she spent some time as the PR Manager for the UK'S oldest Bridal brand. 

I told you right?! And guess what.... she is not only exhibiting at our show, she is styling the grooms on the catwalk. We are thrilled! We have heard a few of her inspiration words - ' Rustic Winter, Rustic Summer, Something blue and ....Pineapple'.  We can't wait!

All this amazing experience has given her fundamental insight into the industry and it also showed Sammy someone had been forgotten- the Groom. Which has spurred her into launching her own Groom consultancy service and we are over the moon to have her involved with our London fair.

Aki really is offering something new for the chicest and cool hunting grooms, telling us..

'My service is founded on enthusiasm to see discerning and dapper Grooms beside their Brides. This is a service all about personal interaction and direct recommendation...

It’s your wedding day so why are you hiring a suit! Our Groom recognises that this is his special day and intends to feel and look great from this day forward. This starts by selecting the right items that can be treasured and worn time and time again.

Let’s not forget, this is a time for the Groom, Best Man and Ushers to indulge in the finer things in life. With our guidance he will be in his element in the run up to the wedding and on the day itself. 'Brides can rest assured that they are in safe hands,' says Aki, 'and their groom will be looking picture perfect (with gifts* in tow).' 

Focused on British brands, and having first-hand experience of Savile Row tailoring Aki has a real appreciation of the signature qualities and characteristics of the best brands on the market. Obviously budgets vary so she can guide and advise each client on Ready To Wear, Made to Measure and Bespoke, to ensure each groom gets the best within the couple's budgets as well as aiming to create an outfit that reflects his personality, whilst being in keeping with the wedding. That ticks ALL the right boxes!

With a mixed heritage background Most Curious loves a little multiculturalism too and this is also one of Sammy Aki's passions, we love how doing what we do brings us to people who have similar outlooks to us! Born to West African parents and raised in North West London and Somerset, Sammy has travelled extensively internationally and worked on her fair share of Weddings, Simcha’ s, V edic Y ajna, Al Aadaa and K okookos,

“I find tradition and culture exciting, especially when two families come together in matrimony. This is a time when couples can show all friends and family what their ancestry is about, in all its Glory”

We love it! Come and meet her at the fair and see her work in action. 


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