Tuesday 7 March 2017

Bridesmaid Dress Rules REWRITTEN With This Cool Young Brand

I have a confession. I hated my bridesmaid dress. Hated it. I was very honoured when a childhood friend asked me to accompany her down the aisle on such a meaningful day in her life narrative, and had a lovely day celebrating with her. But damnit did I feel uncomfortable in my bulky chiffon number. It was sleeveless (my literal worst nightmare), bunched unattractively around the bust, had an oddly placed waistline and fell just above my knees, frumpily. It did nothing for my figure. What's worst was the colour - a rancid, radioactive Parma Violet purple, with a matching thick satin sash.

I resolved the moment I could finally put that horrific sack in a black bin bag and drop it at the charity shop, that if I ever get married, I want my crew of femmes to feel beautiful in their bridesmaid ensembles - and once more, be able to recycle their ensembles after the big day is over. And this is why I, and the rest of the gals at Most Curious HQ, have fallen so head over heels by young bridesmaid dress brand, REWRITTEN.

A collaborative effort between bad ass babes Fran, designer, and Katie, the business brains; Rewritten puts the focus back on the bridesmaid as actual people. People with tastes and preferences. Did you hear that almost-newly-weds? It's very difficult for brides and grooms to plan their day whilst pleasing everyone, and that's why Rewritten's Collection is so simply designed. Currently featuring only four dress styles, two top styles and one skirt style, in a selection of four colour ways, there is plenty of scope to mix and match without overwhelming panic. Maybe one of your merry troupe feels her most confident with her pilates toned arms on display? - Try the Vienna dress. Whereas another can't think of anything worse than having her arms on show? Try the flutter sleeves of the Florence and Tokyo dresses, but in the same shade.

All Fran and Katie's pieces are designed with comfort and movement, as well as elegance in mind. Swishing skirts are perfect for a spin at the reception party, and the maxi and knee length skirts look lovely with both flat and high shoes - pleasing both heel-haters and lovers alike. Their minimal and flattering cuts are designed to make an array of shapes and sizes feel and look divine. Due to their versitility, Reworked bridemaids pieces can be dressed up to the nines with accessories, or worn as is, creating a variety of unique looks. And best of all, these classically stylish numbers work in other evening contexts. Imagine rewearing your Mykonos to a dinner at a resteraunt or to shimmy on a dancefloor on the weekend? We can too babes.

We caught up with Rewritten's very own Fran to talk about their blossoming brand.

Why did you decide to set up your own business?

We both got married in the last couple of years and frustrated by the limited choice of bridesmaids dresses available in the UK decided to create our own. As a fashion graduate from Edinburgh College of Art I was excited at the prospect of designing again and Katie; having spent over ten years working in sales and branding; really welcomed the opportunity to work for herself. Following our initial idea (which we came up with on a night out) things took off and we were excited to launch Rewritten at the end of 2016. It’s been a crazy whirlwind since then as we have opened our studio in North London and are working with a number of awesome retail partners. As anyone who has started a business will tell you, there are ups and downs. It is both ridiculously exciting and utterly terrifying in equal measure, but that is what drives you.

What's been the coolest/best moment of your career so far?

Our first wedding when we first saw our gorgeous customers walking down the aisle wearing Rewritten. It made everything worthwhile seeing beautiful girls happy in our dresses.

Who or what inspires you?

The idea behind our launch collection was that we wanted to create cool dresses that are beautifully made, have great movement, chic design and you might even want to wear again. It was important to us that there was a style suited to every size bridesmaid, and that you could have all of your girls in different dresses but the same colour way. One inspiration for the collection came from a beautiful floaty chiffon caplet that my mother-in-law wore on her wedding day in the 70’s. There is something so bohemian and yet so contemporary about this silhouette and I think that is true of the entire Rewritten collection. The fabric we use is a crepe polyester which drapes really beautifully and is fantastic for swishing around the dance floor in (this was key!) The dresses are also fully lined throughout in the same fabric, and feature concealed zips and covered buttons. We call it sustainable bridesmaids shopping ie. pieces that you will actually want to wear again. No more wardrobes full of dresses you will never wear again!!

What words would you use to describe the trends for 2017?

We are thinking sage and forest green, floral embellishment (watch this space guys!) and even black for upcoming bridesmaid dress trends.

So if you value your bridesmaid's self esteem, wink wink, we strongly advise you pay the girls at Rewritten a visit later this month at our London fair at the Old Truman brewery. We still have a handful of TICKETS left up for grabs, so don't delay little lovebirds!


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