Friday 27 January 2017

Timeless Elegance from KATYA KATYA SHEHURINA

Here at Most Curious HQ we couldn't be more happy to welcome back the internationally acclaimed bridal wear label KATYA KATYA SHEHURINA to our London show in March. The designer of these wonderfully elegant and beautiful dresses is Latvian born Katya Shehurina.  After studying the craft of couture at the prestigious ESMOD fashion design school, Katya worked for the reknowned French designers Nicolas Fafiotte and David Purves, before deciding to launch her own business in 2007.

An affinity for vintage styles and exclusively feminine cuts is apparent in Katya's designs, but the incorporation of a modern aesthetic ensure her dresses, with their distinctive style, will appeal to the most contemporary of brides.

Each garment is skillfully handmade under the watchfull eye of Katya, in her Riga studio in Latvia. Impeccable craftmanship is integral to the design process, and only the finest of materials, such as French lace and Italian silks, are used, bestowing a timeless elegance to all Katya Katya Shehurina gowns.

Versatility and comfort are also essential elements and, in addition to their completely bespoke service, their made-to-order gowns can be customised in a number of ways, guaranteeing a look and fit that is truly yours. Want to add some sleeves, change a neckline, combine the top of one dress with the bottom of another? No problem! Katya Katya Shehurina love to mix and match, encouraging their brides to be imaginative and create a gown that is truly the one of their dreams.

Another feature we love is that most of their gowns can be worn with a separate slip lining beneath. The beauty of this is that you can change the colour of the slip, effortlessly transforming the look of your dress. Choose a white or nude slip for a more traditional look during the wedding ceremony and afterwards slip into something more colourful, and really let your individuality shine through.

Katya's latest collection, Flowers of the Valley, is inspired by the ethereal landscape and relaxed, picturesque settings of the countryside. Katya asks you to picture "French floral, decorative lace and tulle flowing with the soft breeze of the Valley's fresh air as the bride stands in a field of wild flowers. Fresh pastel colours of silk taffeta flowers of the vally rest on the shoulder of the bride, reflecting showers of cherry blossom leaves." These beautifully Bohemian, romantic dresses will allow every bride to feel and look feminine, elegant, confident and the absolute best version of herself.

You can view this stunning collection at their flagship boutique, situated in the heart of Soho, London. Located in Smiths Court, just off Brewer Street, it is roughly five minutes walk from Piccadilly Circus station. And exciting news for all you brides to be, they are holding a sample sale on 1, 2 and 3 March, with up to 60% off!!!

We caught up with Katya recently and asked her to give us an insight into her career, her inspirations and her career highlights so far.

1) Why did you decide to set up your own business?

Because I was young and had no fears and doubts, the older you get the harder it is to make a decision like this ;)

2) What's been the coolest/best moment of your career so far?

When we saw just by chance Kim Kardashian on Instagram wearing KATYA KATYA SHEHURINA dress- which she bought herself while visiting Rome.

3) Who or what inspires you?

I usually find inspiration in the past, when people appreciated a lot of beauty and created beautiful things... I love old interiors, I love vintage embroideries and fabrics, I love the fact that people kept the clothes for next generations, appreciated it and created everything with a lot of love - for centuries!

4) What words would you use to describe the trends for 2017?

Romantic, eclectic, mystical, graphic, clean.

TICKETS are on sale now for our London show in March at the Old Truman Brewery, so come along and meet the Katya Katya Shehurina team and a host of other exciting contemporary, independent wedding brands. We can't wait to see you there!


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