Originally from France; with his bespoke flower shop nestled in Manchester's eclectic Northern uarter; David Jayet-Laraffe - founder of FROG FLOWERS, is much more than a simple florist. An artist first and foremost, this dandy gentleman has a fashion forward and experimental approach to his work. With experience sculpting flora for a range of visual contexts; from centrepieces for high end events and designer stores, to styling lush and overflowing backdrops for fashion stories; David and his team will bring a little bit of avant-garde magic to your special day.
We are very excited to welcome David as a Sponsor for this year's London show, and look forward to showing off his floral talents to all you blushing brides and galant grooms-to-be in March. If wedding flowers to you are far more than a nice little afterthought, we highly recommend paying Frog Flower's stand a curious visit. Chameleon-like in his personal approach to his clients, with a genuine passion and excitement for making floral dreams a reality, David's playful perfectionism will enhance the atmosphere of your wedding with a synesthetic array of scent and colour. We caught up with David to quiz him on his predictions for this year's trends and to talk flowers.
Why did you decide to set up your own business?
I started my floristry career working for an international florist in Manchester and London. This gave me the skills and exposure I needed to go solo, and it wasn’t long before I knew exactly which direction to take. So, Frog was born - a floral artist studio, mixing my love for flowers, fashion and art.
From simple statement pieces to flourishing floral displays, you can guarantee we will deliver unique pieces of work with a big red creative cherry on top.
What's been the coolest/best moment of your career so far?
Having the business itself makes me very proud, so getting my current studio all those years ago, and turning it into what is now our current work studio is my best moment. Doing the wedding ceremony flowers for my clients on a private beach in Portugal, cutting the palm leaves straight from the trees on that same morning… that was pretty cool (the sun and sea helped!)
Who or what inspires you?
I get inspiration from most forms of art, photography and fashion. I love to be creative. I’m a bit of a free spirit and originally wanted to be a fashion designer - which I get from my Mum who used to get changed five times a day!
At Frog, we love collaborating with other creative minds on various projects: from art installations and photoshoots to whole new concepts. From unexpected happy accidents, to work with artists who have complementary skills to ours, we do thrive on a good collaboration. I also work as an art director, bringing everyone's skills, experience and perspective together to create stunning and inspiring visuals.
What words would you use to describe the trends for 2017?
Foliage and green plants are still a very big trend, yet much bolder this year. Think large architectural plants, odd shaped cacti or oversized tropical leaves contrasting with a pink background for instance.
For a more feminine look, think ice cream pastels - peach, coral, blush, mint, lemon… Use gorgeous and fragranced flowers such as roses, peonies, hydrangeas; complementing the look with creative coloured neon light installations for a real sophisticated statement.