Tuesday 31 January 2017

The Love Molecule - YEN JEWELLERY'S Kinetic Adornments

We are very excited to welcome an exciting, new exhibitor this year to our London show, in the form of kinetic and sculptural YEN JEWELLERYFlowing, refined and playful, Yen's signature style is composed of molecular, softly dynamic forms which undulate gracefully over the body. Subtly bridging the void between contemporary and fine jewellery, Yen's alchemic creations are an elegant solution for the minimally modern bride.

Molecules call to mind the gorgeous intricacies of biology, of microscopic photographs of brain chemistry in love, of flimsy capillaries or cellular matter. They oscillate like sound waves or water or subtle grasses blowing in the wind when artfully joined together. Each piece evokes a romance and poetry that is completely without saccharine cliche.

Hand crafted in their Bloomsbury studio; by founder and designer Yen Duong and her team; Yen also offer bespoke commissions. Come pay a visit and combine elements of their personal style with your own wild imagination. Perfect a tailored pair of wedding rings or a beautifully sentimental engagement ring designed with your loved one in mind. Or perhaps you would like to wow your guests with a simple statement piece to pair with your thoroughly modern structural white two pieces?

Proudly Vietnamese by heritage and brought up in Wales, Yen Duong translates the joy and laughter experienced in her personal life as a mother, to her work as a designer. An experimental approach to her materials, and genuine passionate love for the process involved in her jewellery design translates into delightful metallic connections and structural complexities with her fresh and unique pieces.

In April last year Yen celebrated their 20th anniversary. Despite their longstanding success the studio still sell directly to their established and loyal customer base - from Sotheby's to Liberty of London to The Goldsmiths' Company. Duong herself is still very much immersed in the design process and continues to push her medium to create fresh and unique pieces.

We caught up with Yen Duong to quiz her about her experience running her highly accomplished brand thus far, and what's to come for Yen Jewellery in the future...

Why did you decide to set up your own business?

In one word - Independence. To have the freedom to make my own decisions and to be able to structure my life as I see fit.

What's been the coolest/best moment of your career so far?

One of the most memorable moments of my career was being given the keys to my first home at just 26. I am so grateful I have been lucky enough to buy a home from the making and creating of pieces that make people happy!

Who or what inspires you?

I am a child of immigrants, and my parents instilled in me a work ethic that sustains me today, work hard and make your own luck. I value and strive for life balance, life is about creating quality times and forging lasting memories.

What words would you use to describe the trends for 2017?

"Laughter" and "fun" never go out of fashion, let this trend forever be present.

We couldn't agree more! If you're inspired by Yen and her exquisite forms, we invite you to come visit her and our menagerie of joyful independent brands at the Old Truman Brewery in March. There are still a few TICKETS  up for grabs, so get them whilst you can!

See you lovelies there!


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