Monday, 17 September 2012

Bridal NEXT! Final 10 for LONDON announced










So you've heard us harping on about it but what exactly is it and what and who will be involved and just how will it help you find THE most awesome, cutting edge design for your wedding? Read on. We are so excited about bridal NEXT! we can't even tell you, just have a look for your selves.

Bridal NEXT!
Showcasing the new bridal design generation

A platform for 10 emerging makers to launch themselves into the creative and fashion forward end of the wedding industry.


Taking place in

A Most Curious Wedding Fair LONDON
York Hall, East London
6th October 2012


A Most Curious Wedding Fair NORWICH
St Andrews Hall, Norwich
21st October 2012


A Most Curious has set up Bridal NEXT! to provide ten emerging makers with a platform to launch themselves into the creative and fashion forward end of the wedding industry.


It will take place in a special section at both the Norwich and London Most Curious Wedding Fairs. It will also feature the ‘Most Curious One To Watch’ award, which will be given to one Bridal NEXT! exhibitor as judged by industry experts.

The winner will be stocked by the prestigious Luella’s Boudoir in Wimbledon Village and Ruby & Diva online bridal boutique (London winner)and in Antidote Vintage and Handmade Fashion (Norwich winner) as well being featured in Most Curious’s next bridal photoshoots and be given online exposure by all the sponsors.

We searched the country for inspiring and innovative contemporary designers, fashion enthusiasts, ateliers, crafters, artists and creatives who would like to showcase their products and services to the coolest of brides and grooms. Applicants do not have to have studied or be studying in their field but if they have, they need to have graduated 2010, 2011 and 2012. Or if they had gone that step further and started a business it needed to have been established no more that 18 months ago. We are dedicated to keeping Bridal NEXT! a platform for those truly starting out in their creative careers.

And here's the final 10 for London!


Thank you to Most Curious friend Ruth Ling for compiling the 10 profiles

Federica Bruno Couture 
Federica Bruno Couture
With an innate passion for dressmaking and embroidery, this young Italian designer uses her traditional dressmaking skills to marry a ‘super luxurious’ service to an old school made-to-measure one. Federica’s studio (or ‘ARTelier’) is a quirky but cosy space in her East London house, where you’ll be given tea in a vintage cup, a little crystal (often a rose quartz, the stone of love) will be sewn inside the gown as a good luck charm and a personalised vintage padded hanger will come with the dress. Federica specialises in lacework and hand-made haute couture beading and her services include bespoke accessories and wedding styling. Exhibiting in London, 6 October.


Georgina Rose 
Georgina Rose
English fashion/textiles bridal designer Georgina Rose Beaton creates original designs with a quirky vibe hand-stitched into every garment. Inspiration comes from sources as varied as the French queen Marie-Antoinette, Alice In Wonderland and the masonry of cathedrals. Beautiful fabric is intricately laser-cut, sculpted with embroidered three-dimensional floral elements and combined with elegant experimental prints, which Georgina describes as “manipulating fabrics to their limits”. Exhibiting in London, 6 October.




Haunted Fantasy
Haunted Fantasy
Designer Julie Louise Phillips specialises in statement feather and fur hooded coats and creates extravagant one-off showpieces with overtones of dark fairytales and fantasy. Exhibiting in London, 6 October.


The Garden Rose 

The Garden Rose
The Garden Rose A small florist shop in Hinckley, Leicestershire run by Jessica Rose Andrews, who won a Gold Medal as Young Florist of the Year at the 2012 Chelsea Flower Show. She offers traditional or contemporary ready-made or custom-made arrangements, working with brides to fit the flowers to the venue, dresses and d├ęcor, and runs workshops in how to be creative with flowers and plants. Exhibiting in London, 6 October and Norwich, 21 October. October 


Ieva Poriete 
Ieva Poriete
Designing custom-made couture ranging from a simple summer dress to a glamorous wedding gown, Ieva likes to keep things simple but also to work on shape, individuality and the unique. She offers alterations to achieve an optimum fit. Exhibiting in London, 6 October. www.ievaporiete.com



Jessica Holmes

Jessica Holmes
Unique and eclectic bridal design inspired by nature and historical patterns. Determined to create something beautiful while keeping true to what the bride aspires to, Jessica uses unusual fabrics, subtle colours and embroidery to create an extra depth to her garments. “Nothing is off limits and hidden depths and secrets are woven into each dress,” she says. Exhibiting in London, 6 October.


Lisa Critcher Millinery

Lisa Critcher Millinery
Specialising in creating individually hand-made chic and exclusive hats, headdresses and veils, Lisa Critcher has a bespoke line, working directly with brides to create unique pieces to complete and complement their dress, and a small ready-to-wear collection. Exhibiting in London, 6 October.





Lorie X

Lorie X
Laura Hall designs pattern-cut bridal gowns and corsets which typically mix luxurious Duchess satins and sand-washed Habotai silks with specially sourced vintage lace to ensure each dress is truly unique. Inspired by writer Charles Dickens’ notion of tragic romance, she also combines elements of Victoriana with digital print for a modern twist, incorporating her own inky hand drawings. With digital print making it possible for short runs of cloth to be produced, a bride can even have her own choice of words or illustration in the printed section of her gown. “Perfect for those not sold on the traditional idea of 'marriage' and looking for an anti-wedding wedding dress,” says Laura. Exhibiting in London, 6 October.


Michele Hartmann Shoes

Michele Hartmann Shoes
Romance and luxury are the themes of this collection, with the shoes made from an Italian satin which can be dyed to whatever colour the bride wishes – ideal for pairing with her dress. There are accessories to match the shoes or Michele will help you to design something personal for your special day. Exhibiting in London, 6 October and Norwich, 21 October. www.mhshoes.com (coming soon).


Veronica Dearly
Veronica Dearly
Quirky stationery inspired by retro tattoos and rock’n’roll and based on bold illustrations. Her new designs, says Veronica, are inspired by fortune telling and “strip back the Photoshoppery to focus on whimsy in character-full drawings”. Exhibiting in London, 6 October.


Wow, we love all of them! Our judges have a hard job right? This is who will be facing that tougher than tough challenge on the day.



Kat Williams, founder and director of Rock n Roll Bride

Starting life in 2007 as a wedding planning blog, in the lead up to William’s own nuptials, with a rebrand and relaunch in January 2009 as a ‘Mecca for gorgeous photography and inspiring real weddings’ Rock n Roll Bride has exploded into one of the biggest, most influential and important blogs on the scene and has been featured in Marie Claire, Cosmopolitan Bride, The Guardian and The Sunday Times Style. Accolades include Best Style Blog category of the Wedding Channel’s 2010 Bridal Blog Awards and Best Wedding Blog by Cosmopolitan Magazine in their Blog Awards 2011. In short, anyone who knows anything about cool weddings has Kat on their radar.



Peta Hunt, editor-at-large and fashion director, You and Your Wedding

Hunt has more than 10 years experience with the You &Your Wedding team, a perfect mix of fashion and bridal journalist and expert stylist, she really does have all the biggest names in bridal fashion on speed dial. She spends her days crisscrossing London to attend press days, fashion shows and bridal exhibitions to bring you the latest inspirational goodies, and frequently jets off to exotic locations to shoot some of the fabulous fashion stories in the magazine. This lady knows her ‘bridal’ and is extremely passionate about supporting new talent and finding the ‘next big thing’.


Hazel Holtham, founder and director of Rag and Bow

London College of Fashion graduate, self-confessed street style junkie and fashion obsessive who’s roaming vintage store is just one string to her perfectly styled bow. Her most recent collaborations have been with On|Off, Channel 4, Tate and Selfridge’s Supermarket Sarah. She has worked at The Independent and Emap and IPC fashion titles where attending and dissecting catwalk shows has set her in good stead as an established expert in translating and forecasting future trends. She also offers a personal styling service for the most chic of brides.


Rachel Attwell, founder of Luella’s Boudoir

Attwell has worked in the bridal industry for 6 years following the
opening of what is now known as the one stop shop for innovative, one off bridal wear, Luella's boutique in Wimbledon Village in 2006. She has since launched The Luella's Boudoir brand. Rachel is recognised in the
industry as an expert and is regularly featured in the
leading bridal magazines and blogs. The ethos behind the Luella's brand is
to seek out new and exciting designers to introduce into the UK bridal
industry, a perfect bridal NEXT! Judge.



And what is the prize?
They will choose one exhibitor the 'Most Curious One to Watch' award, as well as
a second 'Highly Commended' prize.

This exhibitor will win the opportunity to be stocked at two locations-  At Luella’s Boudoir itself in the prestigious shopping district Wimbledon Village and the hugely popular and fantastic online bridal boutique Ruby & Diva. As well as receive exposure on online presence of all the above companies.

Most Curious will also feature both the One to Watch and Highly Commended
designer's work in an inspirational bridal photoshoot.

Oh my gosh we cannot wait!

And don't forget you can still enter bridal NEXT Norwich, sponsored and judged by Norwich magazine, EDP News, Antidote Vintage and Goldfinches Vintage - with the prize to be stocked in Antidote Vintage, Norwich's period and handmade fashion hub! The deadline is the 21st September and the event will take place on the 21st October.








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